How Creating organic Content Is the Best Way to Grow Your Brand Organically

Paid ads might help get your message across to as many potential customers as possible. However, without organic branding, these customers aren’t going to stick around for much.

Simply because no matter how many people you reach with your message, if your message,m and subsequent messages after that to your audience are dull, boring, and repetitive, then there won’t be any reason to engage with you.

That’s why organic content is so effective in growing your brand. With some investment, you’ll be able to see your brand grow drastically, and virtually without spending a penny on marketing or CPC ads.

If you’re wondering how you can grow your brand using organic content, then you’ve come to the right place.

What is organic content?

Simply put, organic content is what your customers, potential or buying, can find on their social media feeds, or any post on their Facebook walls that’s not sponsored.

Essentially, it’s any free content shared on social media profiles, blogs on your website, or video content on your YouTube channel that’s not paid, etc…

As for blogs, they can be found using keyword searches if they’re Search Engine Optimized (SEO), you might’ve found this blog in a similar fashion.

However, that’s not the end of it. A lot of your consumers tend to instantly ignore anything that’s “sponsored” as a result, even if you would’ve solved their problems perfectly, they won’t bother giving you the time of day.

Why should you use organic content?

There really isn’t any reason why you shouldn’t be using organic content, it’s all benefits with no real side effects. In fact, you’ll probably lose customers and stagnate your brand’s growth if you’re not using organic content.

Organic content wins out against paid content in the fact that you can use it to build your brand with little to no monetary investment.

A brand that’s able to orchestrate a uniquely effective organic content strategy is able to stand out as an authority in its field.

The ideal end result of using organic content should be that your brand becomes the go-to expert on your niche, creating an unshakeable sense of trust due to the amount of value you’ve already given your audience for free, think Garyvee and how 99% of his Instagram posts are giving value, with only 1% being hard sales.

In addition to that, these are some of the hard facts about why you should be using organic content to grow your brand.

Allows You To Portray Your Identity Better Than Paid Ads

You don’t build your brand identity by forcing it in front of people through paid advertisements. You build it by portraying it to your audience. 

Organic content allows you to craft your own identity through videos, social media content, or just interacting with your audience in a genuine fashion, rather than having a paid message reach them.

Engaging with your consumers

Rather than it being the other way around, organic content gives your audience a chance to engage with your brand on their own terms, and as such, it’s going to be much easier to keep them interested in your brand.

In addition to that, engaging with your genuine messages increases their loyalty to your brand, which we’ve already covered in our “6 Benefits of A Loyal Fan Base and How to Cultivate One” article on our website. 

You really can’t cultivate a loyal fanbase with paid advertisements, while it’s true that we live in a pay-to-play market nowadays, and paid advertisements do indeed help you rise above the spam of copycats, it’s an undeniable fact that organic content is what’s ultimately going to help you grow your fanbase subsequently, your brand’s staying power.

It’s A Long-Term Investment That Shows Massive Results Later On

Creating organic content means that you’re playing the long game, while everyone else is busy trying to showcase how their product or service is going to be the best solution for their audience, you’re doing something far more effective.

You’re directly giving them value with no fee whatsoever, no trials, no credit cards, and no registrations, they followed you of their own accord, and they also stayed of their own accord.

Once everyone else finds out that their audience stops interacting with them after initial interest and starts turning to organic content in order to retain their consumer base, you’ll have long left them in the dust and set yourself as an authority figure.

What are the Problems with Organic Content?

Unfortunately, not everything’s sunshine and rainbows if you’re planning on investing in organic content for your brand.

Everyone’s Doing It 

Not counting these brands that have a monopoly over their niches, practically everyone’s dabbling in organic content now.

However, that doesn’t mean that organic content isn’t just as effective as we mentioned, the thing is, you’re going to have to try extra hard to stand out.

While it’s becoming increasingly complicated to be more organic since everyone’s doing it, originality is still in short supply!

This means that by sharing uniquely original and beneficial content, you’ll still give yourself all the benefits that come with using organic content to grow your brand.

The KPIs are Less Clear

Have you ever run a Facebook ad campaign yourself? You’re usually able to see every metric you can imagine when you’re paying for ads on platforms such as Meta and Google.

The thing is, it’s difficult to see tangible results when it comes to using organic content. Sure, you might see a rise in engagement, but does that always equal an improvement in fan loyalty?

It’s difficult to see any results with organic content when paid advertisements offer specific metrics that allow you to fine-tune your strategy in order to reach the best overall result.

How Can You Create Organic Content?

Use People

Influencers, brand ambassadors, your own employees, or even simply adding images of smiling faces to your content go a long way in giving you that organic feel.

In addition to that, if you do send influencers ad copy, make sure to include a segment that gives them free rein on what they can say about your brand. 

As risky as it may be, you’re actually improving your brand legitimacy by allowing people who’ve used your brand to insert personal experiences, even if they specified beforehand that it’s a paid advertisement.

Organic content can also mean alive content, and there’s nothing more vibrant and alive than someone genuinely endorsing your product by adding their own positive experiences to compliment your sale.

Educate with Value Rich Content

There’s nothing more credible than giving out free value to your audience.

By educating your consumers, as well as inviting them to engage, you’re able to home in on that “organic” factor, after all, if you’re only educating them, then you sound more like a PSA than an organic approachable brand.

Rather than selling your product all the time with every post, when you create content, make sure to give value more than you do sales, it helps keep your brand organic, and that inevitably grows it simply because people find that it’s worthwhile to listen to you.

And once you’ve established yourself as an authority in value-rich content, you’re able to grow your brand further by allowing your audience to engage with you, this gives you social proof that every organic content needs.

Follow Trends

With the rise of TikTok, so did the trends. Literally giving people that 15 seconds of fame that everyone wants, it also spawned a myriad of trends that you have to keep up with if you don’t want to sound like an old grandpa that everyone ignores.

By following trends, and not being overbearing with them, you give your brand that relatable feeling that organic content is supposed to give your brand, make sure you don’t rely on trends too much, as that might have a negative effect on your credibility instead.

As simple as it is, we can’t really control what people gravitate towards, but trends offer a unique way of making sure you’re doing what your audience likes seeing, as well as helping you sound more organic rather than like a soulless machine that spews information

That about sums it up for the main points you should be focusing on when trying to create organic content. Of course, every brand is different, and you shouldn’t blindly follow a guide to be organic, as that defeats the entire purpose of trying to create organic content in the first place!

Instead, use this as a general outline you can look to when it comes to knowing how you can dabble in organic content until you find your footing and start experimenting with what fits your brand better. 

In fact, This article hasn’t even scratched the surface of what organic content can do to your brand. You can definitely see results by implementing the methods mentioned above. However, if you want to get better, consistent results, then we can help you with that.

Cosmic agency is here to take your business way further than the moon, and grow your business to planetary levels. Using organic methods of content, as well as industry-proven techniques that guarantee a boost in brand growth.